With its three decades of experience and expertise, OPTEL is the only company with the ability to offer true end-to-end traceability, providing granular data at every step of the supply chain—from raw materials to the consumer and beyond.

Traceability enables you to identify and track your saleable assets as they travel through the supply chain (item origin, current location, status, etc.). Beyond complying with legal requirements, OPTEL’s true end-to-end traceability offers your organization a significant competitive advantage thanks to the actionable, granular data it generates.

The unprecedented level of visibility this granular data provides can help you determine if there are any weak links in your supply chain, authenticate individual products and their components, track conditions to help prevent product damage, diversion or waste, and even take control of your products’ carbon footprint. And that’s just the beginning.

The insights you gain through traceability empower you to make informed, immediate decisions to help optimize your day-to-day operations, protect your brand, increase proximity and real-time contact with partners and end users, and ultimately make every aspect of your business run better.


Traceability begins with product identification, which is at the core of OPTEL’s serialization expertise. With its latest acquisitions, OPTEL covers the entire supply chain, from end to end. Its GeoTraceability solutions cover the beginning of the process—raw materials and resource extraction; OPTEL’s traditional offering covers the middle—the manufacturing process; and its Verify Brand® solutions ensure the link between manufacturers and consumers.

With such powerful tools, companies can track their products, optimize processes, and monitor social and environmental impact in real time. Results can then be compared to those of other corporations and used for efficiency gains as well as competitive advantage. And consumers can finally understand the impact of their purchasing decisions and be assured that the products they purchased are exactly the products they received.